Behind the Scenes of Casmara & Esskay Beauty’s Grand Product Launch Celebration
Powered by Orange Events and Conferences Pvt. Ltd.
When two iconic beauty brands – Casmara India and Esskay Beauty Resources Pvt. Ltd. – celebrated 17 glorious years of partnership, they chose to mark the milestone with nothing less than a show-stopping product launch event. Held at The Westin Gurgaon, the evening was a powerful blend of elegance, innovation, and unforgettable experiences.
And when it came to executing their grand vision, they partnered with Orange Events and Conferences Pvt. Ltd., trusting us to bring it all to life — seamlessly, stylishly, and on schedule.
The Launch: Celebrating 17 Years & Two New Innovations
The event wasn’t just a celebration — it was a dual product launch for Casmara Retinol Proage and Q10 Rescue, two of the brand’s most-awaited skincare solutions. The venue was transformed into a luxe beauty haven, complete with custom decor, experiential zones, and live product showcases.
To match the excellence of these Spanish-origin products, every element had to reflect precision, sophistication, and brand storytelling.
The Challenges: Real-Time Fixes & Creative Hustle
Behind the glam of this perfectly executed evening lay several behind-the-scenes challenges that tested our planning skills and speed.
🎨 From Peach to Purple – A Last-Minute Color Crisis
Our first hurdle? The selfie point backdrop was accidentally painted peach instead of Casmara’s signature purple due to a miscommunication. With only a few hours to go, our team quickly repainted it — restoring brand alignment just in time for the big reveal.
🎈 Hydrogen Balloons for Floating Branding Cubes
To give a dreamy, floating effect, we used hydrogen balloons attached to branding cubes, which not only looked surreal but also became a major photo attraction. But the placement required micro-balancing and expert timing — every inch had to float right.
🧱 Display Wall Cover-Ups Till Launch Time
The display wall showcasing Casmara’s skincare range had to remain confidential till the exact moment of the launch. Our team designed clever drapes and quick-access panels that allowed for a dramatic reveal while keeping everything under wraps.
🔄 Custom 3D Logos and Product Prototypes
We crafted 3D-cut acrylic logos for a realistic brand experience and also produced prototypes of both Retinol Proage and Q10 Rescue, ensuring guests could interact with the products physically and visually — long before they hit the shelves.
🎤 An Oval Stage with Curved Stairs — Design Meets Difficulty
The masterpiece was a custom oval-shaped stage with curved side stairs, which may have looked smooth on the outside, but creating it was anything but easy. Every angle required precision engineering and detailing — from fabrication to installation.
The Showtime Shift: 30 Minutes, One DJ Floor
As the guests took a tea break post-launch, we had exactly 30 minutes to transform the event space into a DJ and entertainment floor.
While the audience was enjoying their refreshments, our crew silently transformed the setup:
- DJ console installation
- Dance floor lighting
- Soundcheck and vibe setup
All executed without disrupting the flow of the event — and before the music even dropped, the energy was already building.
The Final Result: Luxe, Loud & Loved
By evening, the ballroom had morphed into a full-on celebration zone. Guests hit the DJ floor with full enthusiasm, celebrating not just new skincare launches but 17 years of excellence by Casmara and Esskay Beauty.
Every detail — from the branding cubes to the dramatic stage reveal — was captured, shared, and applauded.
The Orange Touch
At Orange Events and Conferences Pvt. Ltd., we don’t just manage events — we craft experiences that align with your brand story, conquer every challenge, and leave a lasting impression.
Whether it’s a last-minute repaint, a 30-minute DJ setup, or building curved staircases in record time — we’re the team that makes the impossible look effortless.
